Stop sabotaging I was alluding to the Big Bad Wolf and the idea of reincarnation. BE SRS IT ISN'T FRIDAY YET.
Okay, seriously, stop this repetition thing you guys keep doing. If you don't have an actual answer to the original poster's question just stay out of the thread. This is the second thread being derailed by this kind of crap. Enough.
I was trying to turn this into an amazingly and increasingly ridiculous speculation thread. Figured it'd be fun. I think it's because he's actually an influential mob boss.
The answer was given within the first post pretty much. He's called Big Bad Brad because he obviously is neither Big or Bad. Even Phoenix said in the last LPU chat that is the reason. It's just a random joke that seems to have stuck. There is no deep meaning behind it. I thought it was self explanatory but yeah. Mystery solved.