You have to have a gimmick these days to have any sort of long term credibility in the music industry these days. Presentation of the product is important, and Lady Gaga does it well. Talent alone won't take you very far, you have to be up to snuff in other areas as well. Some artists put all their creativity into music videos or music, I think Gaga just takes it one step further, and you've got to admit, it works. You see her at an awards show, the next day, everyone around the preverbial "water cooler" will be talking about it. I think when it comes to her wardrobe at public events, it's funny and refreshing. I don't want to see a sea of bored and bland looking celebrities, I want to see outrageous outfits and whatnot. It's no different from Jennifer Lopez wearing that barely there dress in 2000(?) at the Grammys (?).