Music based around harsh vocals isn't often about melody, it's about the aggressiveness and grittiness of the music. That kind of music is an element of the human psyche that often goes untouched in other kinds of music. It's guttural, visceral, and feels very raw and organic compared to processed melodic vocals. And sometimes people just want to listen to something like that. You just feel that viscerally in your gut. I don't like most pop music. But I also don't sit around saying "I can't believe people listen to this!" Because I understand that some people don't relate or listen music the way I do. I have my opinions on modern music composition and songwriting, but at the end of the day if people enjoy music it's not my business to tell them they can't. ANYWHO...unpopular opinion. Coldplay isn't as monumental or as much of a holy grail as people make them out to be. Never have been. I enjoy Coldplay a lot but the way some people treat them as some sacred musical icon baffles me. They write very enjoyable music but their musical abilities and compositional skills aren't that much above average.